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Men and Facial Skin Care

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By: TOM BRANNA

Editor

Just like stopping the car to ask for directions, it appears that when it comes to facial skin care, men don’t think they need any help. While some 80% of men use grooming products, facial skin care is the category with the biggest opportunity to expand usage, according to The NPD Group’s 2015 Men’s Grooming Consumer Report. Men’s lack of interest in the category and perceived “problem free” skin are the leading reasons why men choose not to use facial skin care, according to NPD. Specificall...

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